Mission, Vision, Values & Operating Principles

Mission (our reason for being):

We exist to curate transformative Christian experiences for University students, faculty/staff, and the Madison community at large.

Our mission extends to three key elements of Think? [Be] Do!

We exist to ignite theological curiosity that enriches the life of the mind.

We exist to shape identity and infuse the senses to the claims of Christianity for the life of the soul.

We exist to equip people to activate their faith for the life of the world.

Vision (our picture of our desired future):

Through Christian engagement, we will challenge, move, and activate people in order to bring about a more flourishing world.

Our vision extends to the three key elements of Think? [Be] Do!

We want to see every person know God through an intellectual pursuit of the truth.

We want to see every person experience the transformative love of Christ.

We want to see every person contribute to the life of the world as a result of their Christian identity and commitments.

Values (our desired culture):

We curate Christian identity collaboratively by living our six values separated into three distinct “Think? [Be] Do!” imperatives:

Curiosity: We recognize that life is a state of continued learning. We are open to asking questions and engaging in dialogue to find the best answers. We believe Scripture when it states, “Ask, and it will be given to you; seek, and you will find; knock, and it will be opened to you” (Matthew 7:7).

Pursuit of truth: We believe we can find answers to our questions. Curiosity leads to resolutions as well as deeper questions. Scripture provides the pathway for true knowing (John 8:32, John 14:6). By pursuing truth, we celebrate the beauty of research, learning, and practice in the academy and across the spectrum of marketplace professions (Genesis 1:28, 2:15). Each one of us is called to serve with impact, and has a unique role to play in God’s economy of human flourishing (Colossians 3:17; Ephesians 2:10).

Gratitude: We express gratefulness to one another in our daily work and tasks, and to God for love, grace, and mercy. Jesus once healed ten lepers, yet only one returned to thank him for performing the miracles (Luke 17:11-19). In contrast, we seek to give thanks to Christ in all circumstances (1 Thessalonians 5:18).

Dynamism: With energy, diligence, and creativity, we belief life and work are to be pursued with courage and excellence. Because of who we are as human beings, created in the image of God, we bring our best energy and creativity to the tasks before us. When we work with passion, imagination, and diligence, we mirror God’s character, and more effectively contribute to healing and transformation in the world (Colossians 3:23; Matthew 25:14-30).

Connectedness: We achieve more and increasingly reflect the image of God when we work together for a better world (Proverbs 27:17; Ecclesiastes 4:9-10). We value our partners in the Madison community, and the interdependencies of true collaboration. Working together is essential to nurture healthy group dynamics that fully realize the thinking, being, and doing essence of our mission (1 Corinthians 12:12-31).

Hospitality: When we disagree, we are committed to honor, forgive, and express generosity toward one another. We want everyone with whom we interact to know what it means to be valued. We seek long-term collaboration, and thus work to build genuine partnerships as a meaningful expression of our commitment to hospitality (1 Peter 4:9; Hebrews 13:2).


  • All that we do (including events that we host) will seek to reflect the truth and grace of the Gospel, either implicitly or explicitly.
  • We will engage the UW–Madison campus culture and enrich it. We want to create a culture that honors Christ and serves our surrounding environment.
  • We seek to avoid activities that polarize or divide us from the very campus culture we seek to serve.
  • We will create an inviting environment for all people that respects opinions and beliefs that differ from our own, aspiring to extend God’s grace in all of our encounters.
  • We will not be partisan in our communal engagement or programming initiatives.
  • We will display our love for the UW–Madison campus by serving the University and our neighboring organizations for the betterment of the community as a whole.